Vítáme Vás, můžete se přihlásit nebo vytvořit účet.

Cart

product (empty)

Košík je prázdný

Zboží celkem: 0 Kč

Termín obdržení zásilky
Česká pošta	Pondělí 01.09
PPL	Pondělí 01.09
Osobní odběr	Úterý 02.09
Termíny jsou pouze orientační a mohou se lišit podle zvoleného typu platby. O Průběhu zásilky Vás budeme informovat e-mailem.
Při nákupu většího množství produktů negarantujeme dodání do zobrazeného data

Promoting Fashion

33 %

614 Kč 920 Kč

Expedujeme 1 až 2 dny

Sleva až 70% u třetiny knih

Popis knihy

The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase. This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message. Advertising campaigns, both traditional offline and online, are discussed together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows, and sales promotions. The final chapter looks at how to cost and assess the effectiveness of each method of promotion and communication. Illustrated throughout with campaigns in all forms of media, the book also includes case studies and interviews with leading professionals.