Scenario Planning - Revised and Updated
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
| Autor: | Lindgren, Mats |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9780230579194 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 204 |
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