Marketing in Travel and Tourism
1481 Kč
Sleva až 70% u třetiny knih
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
| Autor: | Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750686938 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 528 |
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