Marketing in Travel and Tourism
1481 Kč
Sleva až 70% u třetiny knih
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
| Autor: | Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750686938 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 528 |
Mohlo by se vám také líbit..
-
Tourism: Principles and Practice
Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok
-
Marketing for Tourism and Hospitality
Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok
-
Basketball Data Science
Zuccolotto, Paola (University of Brescia, Italy); Manisera, Marica (University of Brescia, Italy)
-
The Psychology of Exercise
Lox, Curt L.; Martin Ginis, Kathleen A.; Petruzzello, Steven J.
-
Routledge Handbook of Qualitative Re...
-
The Science of Equestrian Sports
Wolframm, Inga
-
Personal Training
Crossley, James G. (University of Sheffield, UK)
-
Sport Psychology for Young Athletes
-
An Introduction to Sports Coaching
-
The Athletic Skills Model
Davids, Keith; Button, Chris; Bennett, Dr. Simon J.
-
Essentials of Performance Analysis i...
-
Sports Journalism
-
Online Research Methods in Sport Stu...
Cleland, Jamie (University of South Australia); Dixon, Kevin (Teesside University, UK); Kilvington, Daniel
-
Maps of Meaning
Peterson Jordan B.
-
The Shadow of the Tsunami
Bromberg, Philip M.
-
The Atlas of Migration in Europe
Migreurop; Clochard, Olivier