Marketing in Travel and Tourism
1481 Kč
Sleva až 70% u třetiny knih
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
| Autor: | Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750686938 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 528 |
Mohlo by se vám také líbit..
-
Tourism: Principles and Practice
Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok
-
The Chief Value Officer
King, Mervyn
-
Hotels and Resorts
Streeter, David; Hart-Davies, Christina; Hardcastle, Audrey; Cole, Felicity; Harper, Lizzie
-
Straight and Level
Holloway, Stephen
-
The Art of the Storyboard, 2nd Edition
John Hart
-
Natural Capitalism
Paul Hawken
-
From Accidents to Zero
Sharman, Andrew
-
The Truth About Inflation
Donovan, Paul
-
An Introduction to Radiation Protection
Martin, Alan C.
-
Hands-On Machine Learning with R
Boehmke, Bradley
-
Enough Is Enough
Dietz, Rob; O'Neill, Dan
-
The History of Economic Ideas
Dupont, Brandon (Western Washington University, USA)
-
Multimodal Transport Law
Spanjaart, Michiel
-
Introduction to Journalism
Rudin, Richard; Ibbotson, Trevor
-
Marketing Channel Strategy
Palmatier, Robert
-
Technical Due Diligence and Building...
Tagg, Adrian (University of Reading, UK)