Marketing in Travel and Tourism
1481 Kč
Sleva až 70% u třetiny knih
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
| Autor: | Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750686938 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 528 |
Mohlo by se vám také líbit..
-
Tourism: Principles and Practice
Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok
-
Augustus Caesar
Shotter, David (University of Lancaster, UK)
-
Thomas Cranmer
Wabuda, Susan
-
Heidegger
Richardson John
-
The Romance of Arthur
-
The Medusa Reader
-
It's Not Luck
Eliyahu M. Goldratt
-
Unended Quest
Popper, Sir Karl
-
Magic and Medieval Society
Lawrence-Mathers, Anne (University of Reading, UK); Escobar-Vargas, Carolina (University of Reading, UK)
-
The Rise of the Labour Party 1880-1945
Adelman, Paul
-
Azerbaijan Diary: A Rogue Reporter&#...
Goltz, Thomas
-
Complete Fairy Tales
JACOB GRIMM
-
Akhenaten
Montserrat, Dominic
-
Maps of Meaning
Peterson Jordan B.
-
Colloquial Icelandic
Neijmann, Daisy L.
-
The Shadow of the Tsunami
Bromberg, Philip M.