Marketing in Travel and Tourism
1481 Kč
Sleva až 70% u třetiny knih
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
| Autor: | Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750686938 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 528 |
Mohlo by se vám také líbit..
-
Tourism: Principles and Practice
Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok
-
Marketing for Tourism and Hospitality
Middleton, Victor; Fyall, Alan; Morgan, Mike; Ranchhod, Ashok
-
Maps of Meaning
Peterson Jordan B.
-
The Need for Roots
Simone Weil
-
The Goal
Eliyahu M. Goldratt
-
The Shadow of the Tsunami
Bromberg, Philip M.
-
The Atlas of Migration in Europe
Migreurop; Clochard, Olivier
-
Feminist Applied Sport Psychology
-
The Art of Game Design
Schell, Jesse
-
The Routledge Introductory Course in ...
Etzion, Giore
-
Designing with Light
Gillette, Michael
-
Harper\'s Practical Genetic Cou...
Arribas-Ayllon, Michael; Sarangi, Srikant; Clarke, Angus
-
Note-taking for Consecutive Interpre...
Gillies, Andrew (Freelance interpreter, Paris)
-
Sanity, Madness and the Family
Laing, R. D.; Esterson, Aaron
-
Social and Cultural Anthropology: Th...
Rapport, Nigel
-
Art Therapy and Learning Disabilities