Behavioral Economics for Dummies
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A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
| Autor: | Altman, Morris |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118085035 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 384 |
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