Strategic Management for Hospitality and Tourism
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Suitable for those studying theories and views on strategic management, this title provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.
| Autor: | Okumus, Fevzi; Altinay, Levent; Chathoth, Prakash K. |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780750665223 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 348 |
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