Emotional Appeals in Advertising Banking Services
1397 Kč
Sleva až 70% u třetiny knih
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
| Autor: | Mogaji, Emmanuel |
| Nakladatel: | Emerald Publishing Limited |
| ISBN: | 9781787563025 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 120 |
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