Decoding Women's Magazines
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This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
| Autor: | McCracken, Ellen |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9780333535905 |
| Rok vydání: | 1992 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 341 |
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