Identifying Hidden Needs
1402 Kč
Sleva až 70% u třetiny knih
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
| Autor: | Goffin, Keith; Mitchell, Rick |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781349305315 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 261 |
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