Identifying Hidden Needs
1402 Kč
Sleva až 70% u třetiny knih
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
| Autor: | Goffin, Keith; Mitchell, Rick |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781349305315 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 261 |
Mohlo by se vám také líbit..
-
Innovation Management
Goffin, Keith; Mitchell, Rick
-
Principles of Economics
Marshall, Alfred
-
The Industrial Policy Revolution I
Lin, Justin Yifu
-
Capital Returns
-
Health Economics
Bhattacharya, Jay; Tu, Peter; Hyde, Timothy
-
Multinational Corporations from Emer...
-
Labour Market Flexibility and Pension...
-
Monetary Economics
Godley, Wynne A. H.; Lavoie, Marc
-
An Introduction to Behavioral Economics
Wilkinson, Nick
-
Microeconomics
Raa, Thijs Ten
-
Modern Money Theory
Wray, L. Randall
-
Strategy and Sustainability
Rosenberg, Mike
-
The Future of Private Equity
Bishop, Mark
-
Experimetrics
Moffatt, Peter
-
The Economics of Welfare
Pigou, A. C.
-
Strategy and Policy for Trans-Europea...
Johnson Debra, Turner Colin,
