Desperately Seeking the Audience
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Focusing on the television audience, and the television industry's search for viewing figures, the author of this treatise identifies differences and similarities in the approaches of American commercial TV and European public service broadcasting, particularly in the field of ratings research.
| Autor: | Mienk, Angie |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415052702 |
| Rok vydání: | 1991 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 216 |
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