Marketing For Leisure And Tourism
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This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.
Autor: | Michaela Morgan |
Nakladatel: | Pearson Education (US) |
ISBN: | 9780131509887 |
Rok vydání: | 1996 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 344 |
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