Advertising in MENA Goes Digital
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An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.
| Autor: | Allagui, Ilhem |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780367076504 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 226 |
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