Globalisation and Advertising in Emerging Economies
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Analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India, and, China are the countries that will drive growth in the world economy. This book explores the dynamics of global capitalism from the perspective of global advertising. It provides insights about contemporary global priorities.
| Autor: | Ciochetto, Lynne (Massey University, Wellington, New Zealand) |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415562003 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 188 |
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