Principles of Pricing
1582 Kč
Sleva až 70% u třetiny knih
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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
\n| Autor: | Vohra, Prof. Rakesh V. |
| Nakladatel: | Cambridge University Press |
| ISBN: | 9781107010659 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | pevná |
| Počet stran: | 262 |
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