E-commerce for Malaysian SMEs in Selected Services
307 Kč
Sleva až 70% u třetiny knih
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Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.
\n| Autor: | Yean, Tham Siew; Yi, Andrew Kam Jia |
| Nakladatel: | ISEAS |
| ISBN: | 9789814881388 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 40 |
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