Strategy in Airline Loyalty
21
%
2654 Kč 3 346 Kč
Zboží skladem, ihned k odeslaní
Pokud objednám nyní, kdy zboží dostanu
Sleva až 70% u třetiny knih
This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.
Autor: | De Boer, Evert R. |
Nakladatel: | Springer International Publishing AG |
ISBN: | 9783319625997 |
Rok vydání: | CZE |
Jazyk : | Čeština |
Vazba: | CZE |
Počet stran: | CZE |
Mohlo by se vám také líbit..
-
Rheumatology in Questions
Moutsopoulos, Haralampos M.; Zampeli, Evangelia; Vlachoyiannopoulos, Panayiotis G.
-
Lie Groups, Lie Algebras, and Repres...
Hall, Brian J
-
Clinical Cases in Cardiology
-
English for Presentations at Interna...
Adrian Wallwork
-
Plant Anatomy
Crang, Richard; Lyons-Sobaski, Sheila; Wise, Robert
-
Flowering Plants. Monocots
Judd, Walter S.; Campbell, Christopher S.; Kellogg, Elizabeth A.; Stevens, Peter F.; Donoghue, Michael J.
-
Cerebral Palsy
-
Advanced Practice in Endocrinology N...
-
Quick Reference Handbook for Surgica...
Rekhtman, MD, PhD, Natasha; Baine, MD, PhD, Marina K; Bishop, MD, Justin A.
-
Atlas of Upper Extremity Trauma
Eglseder, W. Andrew
-
Endodontic Treatment, Retreatment, a...
-
Characterizing Space Plasmas
Gilchrist, George (Parkside and Ancrum Primary Schools, UK)
-
Electronics for Embedded Systems
Bindal, Ahmet
-
Theory and Simulation of Random Phen...
Vitali, Ettore; Motta, Mario; Galli, Davide Emilio
-
AJCC Cancer Staging Manual
-
The Design and Engineering of Curiosity
Lakdawalla, Emily