Innovation in Luxury Fashion Family Business
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A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
| Autor: | Giacosa, Elisa |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137498649 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 195 |
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