The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communicat
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Employer branding is a concept defined as the package of functional, economic and psychological benefits provided by employment, and identified with the employing company (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.
| Autor: | Vatansever Durmaz, Ismet Burcak |
| Nakladatel: | Peter Lang AG |
| ISBN: | 9783631792957 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 186 |
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