Event Portfolio Management
2718 Kč
Sleva až 70% u třetiny knih
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory\' and `Practice\' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
| Autor: | Antchak, Vladimir, PhD. (Lecturer in Events Management, College of Business, Law and Social Sciences, University of Derb |
| Nakladatel: | Goodfellow Publishers Limited |
| ISBN: | 9781911396918 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 198 |
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