Consumer Behavior Knowledge for Effective Sports and Event Marketing
1656 Kč
Sleva až 70% u třetiny knih
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415873581 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 348 |
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