Dictionary of Marketing Communications
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Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
\n| Autor: | Govoni, Norman A.P. |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9780761927716 |
| Rok vydání: | 2003 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 256 |
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