Gastronomy, Tourism and the Media
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This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.
| Autor: | Laing, Jennifer; Frost, Warwick |
| Nakladatel: | Channel View Publications Ltd |
| ISBN: | 9781845415730 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 264 |
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