The Language of Organizational Styling
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Sleva až 70% u třetiny knih
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
| Autor: | Wee, Lionel (National University of Singapore) |
| Nakladatel: | Cambridge University Press |
| ISBN: | 9781107666979 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 211 |
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