CRM Handbook, The
1597 Kč 1 607 Kč
A how-to guide to defining and implementing Customer Relationship Management. This book shows you: the various roles CRM plays in business; the range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; the context of some of the popular CRM buzzwords; and more.
Autor: | Dyche, Jill |
Nakladatel: | Pearson |
ISBN: | 9780201730623 |
Rok vydání: | 2001 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 336 |
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