Wally Olins: The Brand Handbook
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Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
| Autor: | Wally Olins |
| Nakladatel: | Thames & Hudson Ltd |
| ISBN: | 9780500514085 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 112 |
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