Advertising is Dead.Long Live Advertising!
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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
| Autor: | Himpe Tom |
| Nakladatel: | Thames & Hudson Ltd |
| ISBN: | 9780500286876 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 224 |
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