The Business of Healthcare Innovation
1525 Kč
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This updated third edition offers a comprehensive and comparative analysis of the technologies fueling the major life-enhancing improvements in healthcare globally, including the ingredients for their successful development and commercialisation. Based on solid research, it focuses on practical business strategy issues for executives and students.
Nakladatel: | Cambridge University Press |
ISBN: | 9781108749060 |
Rok vydání: | 2020 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 516 |
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