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Termín obdržení zásilky
Česká pošta	Úterý 09.06
PPL	Úterý 09.06
Osobní odběr	Středa 10.06
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Crowdfunding

20 %

668 Kč 839 Kč

Sleva až 70% u třetiny knih

Popis knihy

Crowdfunding is a fast growing financing and investment alternative. Primarily four different forms of crowdfunding can be distinguished, namely donation-based, reward-based, lending-based and equity-based crowdfunding. These forms differ significantly in terms of requirements, costs, return and legal restrictions. Each form also entails its benefits, challenges and risks. Entrepreneurs can benefit from a large pool of potential capital, easy access, a reduction of geographical barriers, low costs and a huge support network. However, they need to keep administrative and marketing challenges as well as the exposure of intellectual property in mind. Investors are able to diversify their investment within a large amount of business opportunities and concurrently minimize their default risk through several small contributions. Nevertheless, investors should be aware of the high risks involved in investing in start-up businesses, such as information asymmetries, business failure and fulfillment risks as well as potential fraud.