Social Media Strategy
1474 Kč
Sleva až 70% u třetiny knih
A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.
Autor: | Quesenberry, Keith A. |
Nakladatel: | Rowman & Littlefield |
ISBN: | 9781442251533 |
Rok vydání: | 2015 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 256 |
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