Research Methods for the Fashion Industry
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Research is the foundation for understanding consumers and making informed decisions. This title offers tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they design, buy, market, or manage in the fashion industry.
Autor: | Flynn, Judy Zaccagnini; Foster, Irene M |
Nakladatel: | Bloomsbury Publishing PLC |
ISBN: | 9781563676338 |
Rok vydání: | 2009 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 352 |
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