The Political Marketing Game
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
| Autor: | Lees-Marshment, Jennifer |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137516428 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 259 |
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