Qualitative Methods in Business Research
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
| Autor: | Eriksson, Paivi; Kovalainen, Anne |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781446273395 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 376 |
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