Dynamics of International Advertising
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Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.
| Autor: | Mueller, Barbara |
| Nakladatel: | Peter Lang Publishing Inc |
| ISBN: | 9781433103841 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 368 |
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