Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
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The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
Autor: | Gatti, Maria Cristina |
Nakladatel: | Peter Lang AG |
ISBN: | 9783631628812 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 202 |
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