Intentional Marketing
1582 Kč
Sleva až 70% u třetiny knih
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
| Autor: | Ottolenghi, Carol |
| Nakladatel: | Rowman & Littlefield |
| ISBN: | 9781538108482 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 188 |
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