Marketing Research Methods
1857 Kč
Odesíláme do 1 až 2 týdnů
Sleva až 70% u třetiny knih
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Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
\nAutor: | Esteban-Bravo, Mercedes (Universidad Carlos III de Madrid); Vidal-Sanz, Jose M. (Universidad Carlos III de Madrid) |
Nakladatel: | Cambridge University Press |
ISBN: | 9781108792691 |
Rok vydání: | 2021 |
Jazyk : | Angličtina |
Vazba: | Měkká |
Počet stran: | 882 |
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