Marketing Research Methods
1969 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
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Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
\n| Autor: | Esteban-Bravo, Mercedes (Universidad Carlos III de Madrid); Vidal-Sanz, Jose M. (Universidad Carlos III de Madrid) |
| Nakladatel: | Cambridge University Press |
| ISBN: | 9781108792691 |
| Rok vydání: | 2021 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 882 |
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