Marketing and Social Media
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This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.
\n| Autor: | Koontz, Christie; Mon, Lorri M. |
| Nakladatel: | Rowman & Littlefield |
| ISBN: | 9781538142950 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 322 |
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