The Application of in situ Digital Networks to News Reporting and Delivery
22
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1570 Kč 2 016 Kč
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The development of digital networks has allowed the largest news media organisations to consolidate and centralise their publishing businesses in flourishing capital-city markets. This has resulted in a withdrawal from other less-viable markets, especially those which are geographically remote, and the subsequent emergence of the digital divide with its attendant negative effects. Now the combination of technologies, theories and processes which has brought about the digital divide can be realigned to reverse those negative effects, and to enhance the possibility of focussed participatory communication taking place within and between those previously less-viable markets. This enhanced participatory communication, which I have named integrated journalism, brings with it measurable and positive effects, generally known as community capacity building effects, which lead to better outcomes for the members of enhanced communities, a more innovative and flourishing approach to life and business, and a more innovative and forward-looking atmosphere within enhanced communities.
| Autor: | Cokley, John |
| Nakladatel: | VDM Verlag Dr. Müller |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 608 |
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