Trend-driven Innovation
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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
| Autor: | Mason, Henry; Mattin, David; Luthy, Maxwell; Dumitrescu, Delia |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781119076315 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 368 |
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