Strategic Management in the Media
39
%
720 Kč 1 174 Kč
Odesíláme do 3 až 5 dní
Sleva až 70% u třetiny knih
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
| Autor: | Kung, Lucy |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473929500 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 256 |
Mohlo by se vám také líbit..
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Key Concepts in Organization Theory
Luhman, John Teta; Cunliffe, Ann L.
-
Coaching and Mentoring
Western, Simon (Analytic-Network Coaching Ltd); Garcia, Eric-Jean (Analytic-Network Coaching Ltd)
-
The SAGE Handbook of Marketing Ethics
-
Marketing Communications Management
Copley, Paul
-
Management Decision-Making, Big Data...
Gressel, Simone; Pauleen, David; Taskin, Nazim
-
Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
A Very Short, Fairly Interesting and ...
Jackson, Brad; Parry, Ken
-
Management Decision-Making, Big Data...
Gressel, Simone; Pauleen, David; Taskin, Nazim
-
Shadow Trades
Amos, Thomas
-
Understanding Organizational Culture
Alvesson, Mats
-
Marketing Theory
-
A Very Short, Fairly Interesting and ...
Cunliffe, Ann L.
-
Employee Engagement in Corporate Soc...
Haski-Leventhal, Debbie
-
Corporate Social Responsibility
-
Practicing Strategy
Paroutis, Sotirios; Heracleous, Loizos; Angwin, Duncan