Strategic Management in the Media
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A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
| Autor: | Kung, Lucy |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473929500 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 256 |
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