Consumer Behaviour
1596 Kč
Sleva až 70% u třetiny knih
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
| Autor: | East Robert, Wright Malcolm, Vanhuele Marc |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473919501 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 368 |
Mohlo by se vám také líbit..
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Strategic Management in the Media
Kung, Lucy
-
Knowledge Management
Massingham, Peter
-
Strategic Social Marketing
-
A Very Short, Fairly Interesting and ...
Jackson, Brad; Parry, Ken
-
Contemporary Issues in Sport Management
-
Managing Diversity and Inclusion
Syed, Jawad
-
Marketing Theory
-
How to Do Your Case Study
Thomas, Gary
-
Consumer Behaviour
Sethna, Zubin
-
Project Management
Clegg, Stewart R.
-
Public Sector Management
Flynn, Norman; Asquer, Alberto
-
A Very Short, Fairly Interesting and ...
Cairns, George; Sliwa, Martyna
-
Conducting Action Research for Busin...
Coghlan, David
-
Managing Across Cultures
Branine, Mohamed
-
Key Concepts in Organization Theory
Luhman, John Teta; Cunliffe, Ann L.