Essentials of Global Marketing
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
| Autor: | Hollensen, Svend |
| Nakladatel: | Pearson |
| ISBN: | 9780273756545 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 560 |
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