The New Rules of Marketing and PR
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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.
| Autor: | David Prescott |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781119362418 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 448 |
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