Airline Marketing and Management
1326 Kč
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Sleva až 70% u třetiny knih
Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.
| Autor: | Hinshaw, Stephen P. |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9781409401490 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 378 |
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