Contemporary Marketing
2252 Kč
Sleva až 70% u třetiny knih
Presents the proven, premier teaching and learning resource for foundational marketing courses. This title helps you provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers.
| Autor: | Boone, Louis (University of South Alabama); Kurtz, David (University of Arkansas) |
| Nakladatel: | Cengage Learning, Inc |
| ISBN: | 9781305075368 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 768 |
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