Branding as Communication
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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
| Autor: | Barnes, Susan B. |
| Nakladatel: | Peter Lang Publishing Inc |
| ISBN: | 9781433128035 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 204 |
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