Branding as Communication
1375 Kč 1 385 Kč
Sleva až 70% u třetiny knih
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
| Autor: | Barnes, Susan B. |
| Nakladatel: | Peter Lang Publishing Inc |
| ISBN: | 9781433128035 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 204 |
Mohlo by se vám také líbit..
-
Mapping Media Ecology
Cali, Dennis D.
-
Mediatization
-
Wish to Live
-
Mad Men and Working Women
Lucht, Tracy; Lucht, Tracy; Marcellus, Jane; Engstrom, Erika
-
A Literary History of the Fourteenth ...
Sapegno, Natalino
-
Les Sociologues Chinois de la Premier...
Li, Peilin; Yang, Yabin; Qu, Jingdong
-
Pedagogy of Insurrection
McLaren, Peter
-
A Century of Media, a Century of War
Andersen, Robin
-
German Quickly
Wilson, April
-
Women, Feminism, and Pop Politics