Brand New:Shape of Brands to Come
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Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
| Autor: | Wally Olins |
| Nakladatel: | Thames & Hudson Ltd |
| ISBN: | 9780500291399 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 200 |
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