How Brands Become Icons
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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
| Autor: | Holtz, Deborah |
| Nakladatel: | Conta Gromberg Communication |
| ISBN: | 9781578517749 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
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