How Brands Become Icons
845 Kč 848 Kč
Odesíláme do 3 až 5 dní
Sleva až 70% u třetiny knih
Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
| Autor: | Holtz, Deborah |
| Nakladatel: | Conta Gromberg Communication |
| ISBN: | 9781578517749 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
Mohlo by se vám také líbit..
-
HBR's 10 Must Reads on Making S...
Harvard Business Review
-
Smart Business Concepts
Conta Gromberg, Ehrenfried
-
The Practice of Adaptive Leadership
Heifetz, Ronald
-
Competing for the Future
Gary Hamel
-
HBR's 10 Must Reads on Mental T...
Martin Seligman
-
The Art of Possibility
Zander, Rosamund Stone
-
HBR Guide to Data Analytics Basics f...
Harvard Business Review
-
Lessons from Private Equity Any Comp...
Orit Gadiesh, Hug MacArthur
-
Reinventing Project Management
Shenhar, Aaron J.; Dvir, Dov
-
Buy-In
John Kotter
-
HBR Guide to Project Management (HBR...
Harvard Business Review
-
Reinventing You, With a New Preface
Clark Dorie
-
Managing in the Gray
Badaracco, Joseph L., Jr.
-
Working Identity
Ibarra, Herminia
-
HBR's 10 Must Reads on Entrepre...
Blank, Steve
-
Leading Teams
Hackman, J. Richard
