How Brands Become Icons
842 Kč 846 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
| Autor: | Holtz, Deborah |
| Nakladatel: | Conta Gromberg Communication |
| ISBN: | 9781578517749 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
Mohlo by se vám také líbit..
-
Solopreneur
Conta Gromberg, Ehrenfried
-
How Will You Measure Your Life? (Har...
Clayton Christensen
-
Competing for the Future
Gary Hamel
-
HBR's 10 Must Reads on Mental T...
Martin Seligman
-
Die Zeit der Smarten Experten
Conta Gromberg, Ehrenfried
-
HBR's 10 Must Reads on Making S...
Harvard Business Review
-
HBR Guide to Data Analytics Basics f...
Harvard Business Review
-
HBR's 10 Must Reads on Leadersh...
Harvard Business Review
-
HBR's 10 Must Reads on Strategi...
Clayton Christensen
-
HBR's 10 Must Reads on Collabor...
Daniel Goleman
-
Crisis Management
-
Own the Room
Su, Amy Jen; Maignan Wilkins, Muriel
-
HBR's 10 Must Reads on Teams (w...
Harvard Business Review
-
The W. Chan Kim and Renee Mauborgne B...
W.CHAN KIM
-
Authentic Leadership (HBR Emotional ...
Finance, Charles (Visual Effects Producer for George of the Jungle, The Arrival, Bill and Ted's Excellent Adventure, and
-
Smart Collaboration
Gardner, Heidi K.