Basics Marketing 01: Consumer Behaviour
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Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.
| Autor: | Noel, Hayden |
| Nakladatel: | Bloomsbury Publishing PLC |
| ISBN: | 9782940373840 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 176 |
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