Customer Sense
1326 Kč
Sleva až 70% u třetiny knih
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
| Autor: | Krishna, Aradhna |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9780230341739 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 185 |
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