Services Marketing: Integrating Customer Focus Across the Firm
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Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter.
| Autor: | Zeithaml, Valarie A. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780078112102 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 672 |
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